typez of research

Primary research

Primary research is where you ask people questions yourself and gather it yourself, it can be done in anyway, questionnaire, making observations asking people on the street, in Asda or Pound land. If you gather it yourself you are more familiar with whom you are asking and you can set your own questions to ask. There are problems with doing this because people could give you incorrect data and it would affect the research.  The results could be shown in pretty much anyway, bar chart, pie chart, graphs, etc.

Secondary research

Secondary research is using other people’s research to find out information about anything. This can be bad because their information could be wrong, maybe purposefully. It can be good because it you could find exactly what you are looking for. You have to be careful to check the information you get because anybody could publish anything on the internet and you could find some completely stupid research on the internet. The results could be shown in anyway, just like primary research.

Quantitative research

Quantitative research is finding out how many people would, for example recommend a product to their friends. This type of data is easy to analyse because the answers are mainly only yes/ no. This type of research can be done in a lot of ways, questionnaires, telephone calls, on the street. This is helpful because it is easy to do and you can find out a lot by a yes or no answer. This could be shown by percentage, graphs, charts or tables.

Qualitative research

Qualitative research is based on opinions and open questions, providing insights. These findings are hard to generalise because they are not conclusive. It mainly has to be done in person to find out how their opinions are being said, not just listening but also observing their actions while they are speaking like their facial expressions. This can be done in group discussions or individually. This would be helpful in any project because you can find out what kind of quality they would like to see it as. Results are harder to show because a lot of people will have a lot of different answers and opinions. It can be done by quotations from interviews; the data received can’t be easily interpreted because it will all be different.