Primary research
Primary research is where you ask people questions yourself
and gather it yourself, it can be done in anyway, questionnaire, making
observations asking people on the street, in Asda or Pound land. If you gather
it yourself you are more familiar with whom you are asking and you can set your
own questions to ask. There are problems with doing this because people could
give you incorrect data and it would affect the research. The results could be shown in pretty much
anyway, bar chart, pie chart, graphs, etc.
Secondary research
Secondary research is using other people’s research to find
out information about anything. This can be bad because their information could
be wrong, maybe purposefully. It can be good because it you could find exactly
what you are looking for. You have to be careful to check the information you
get because anybody could publish anything on the internet and you could find
some completely stupid research on the internet. The results could be shown in
anyway, just like primary research.
Quantitative
research
Quantitative research is finding out how many people would,
for example recommend a product to their friends. This type of data is easy to
analyse because the answers are mainly only yes/ no. This type of research can
be done in a lot of ways, questionnaires, telephone calls, on the street. This is
helpful because it is easy to do and you can find out a lot by a yes or no
answer. This could be shown by percentage, graphs, charts or tables.
Qualitative
research
Qualitative research is based on opinions and open
questions, providing insights. These findings are hard to generalise because they
are not conclusive. It mainly has to be done in person to find out how their
opinions are being said, not just listening but also observing their actions
while they are speaking like their facial expressions. This can be done in
group discussions or individually. This would be helpful in any project because
you can find out what kind of quality they would like to see it as. Results are
harder to show because a lot of people will have a lot of different answers and
opinions. It can be done by quotations from interviews; the data received can’t
be easily interpreted because it will all be different.