halo 3 report for microsoft

Halo 3 Report for Microsoft

By Ben Staniland

 Brief

·        To research Halo 3, the new game by Bungie for Microsoft and find out what the new features are on this popular game. 

·        To find out who the target audience is and what they enjoy about Halo 3.

·        To look at the marketing for Halo 3 and find out how it appealed to the target audience.

Halo is a first person shooter for Xbox 360.  Halo 3 was released September 22 2009.

New Features

Halo 3 is set in the future of space travel, angry grunts and plasma grenades. Using future technology the master chief (shown above) is on a mission to destroy the ring. The game also has many other options on the menu like multiplayer, forge, or go online and play against other people. This game has many maps to choose from, different landscapes and is a huge game. Released September 25 2007. The master chief is fighting against the flood, covenant, trying to end a war and destroy the ring.    

Target Audience

A lot of people who buy this game like: action fans, first person shooter fans and just games.

This is a violent game and popular with boys and girls over 16.

A lot of the people who buy this game buy it because of the amount of strategy skills.  These are gamers who think strategically about how to approach your enemy and not necessarily those who enjoy the violent aspects of war.

Marketing

Halo 3 was advertised on drink bottles, cans, posters, billboards. Halo 3 earned over $170,000,000 and sold 3,300,000 in the first week. The game was sold for around £39 or $55.  halo 3 won an award of best selling game and fastest profit margin in a week